• A worldwide multi-faceted partnership was signed
• It covers multiple aspects of the band’s content and merchandize
• The collaboration marks a new era of expanded collaboration between the rockers and the music company

CALIFORNIA, U.S. - In a multi-faceted partnership marking a new era of collaboration, the veteran rockers Rolling Stones have signs a worldwide agreement with the Universal Music Group.

The agreement covers the band's musical and audio-visual catalogues, archival support, global merchandising and brand management.

The most important aspect of the collaboration is the band’s catalogue - which includes most celebrated and influential albums of the last 50 years, from 1971's Sticky Fingers to 2016's Grammy-winning Blue & Lonesome.

While the deal will ensure that all future projects and reissues will be released through UMG's labels and networks around the world, Universal (UMG) will continue to distribute the band's music catalogue globally. 

According to the details of the agreement, UMG's brand management and merchandise company, Bravado will handle global merchandising rights, retail licensing, brand management and eCommerce on behalf of the band, including their iconic tongue logo.

Bravado, while is the leading global provider of consumer, lifestyle and branding services to recording artists will also work with the band and management to identify new opportunities for creative collaboration within the worlds of art, fashion, retail, sport, lifestyle and touring merchandise.

Meanwhile, UMG-owned producer and distributor of music programming for broadcast, DVD, Blu-Ray, TV and Digital Media, Eagle Rock, have expanded their global distribution rights to the band's extensive long-form audio visual catalogue.

In addition, Eagle Rock will re-issue several classic concert films from their archives including Atlanta (1989), Steel Wheels (1989-90), Voodoo Lounge (1994), Bridges To Babylon (1997-1998), Four Flicks (2002) and Bigger Bang (2005-2006).

Commenting on the agreement, Joyce Smyth, the band's manager said, "For many years now we've had a wonderful partnership with Universal Music and look forward to an even more successful future together." 

Meanwhile, Lucian Grainge, UMG's chairman and CEO, said in a statement, "After a decade of working in partnership together, we are thrilled to expand and extend our relationship with The Rolling Stones. We look forward to bringing our expertise and passion to bear as we put our global organization work on behalf of this iconic band who continue to create music and influence culture around the world."